Dangerous Man Brewing Co. approached Juxtaposition Arts with an opportunity to partner and create a custom JXTA Golden Ale. The design speaks to Juxtaposition Arts’ rich history in graffiti, street art, and Schoolhouse Rock and its iconic imagery. My handlettered design paired well with my colleague Lilian Donahue’s Schoolhouse Rock inspired illustrations. I designed the wraparound label for the can, promotional posters, apparel, stickers, and social media graphics. The most challenging yet fulfilling aspect was of this project was the handlettering, something that i’m not proficient in. It stretched my creative muscles, and gave me the confidence to be able to do it again.
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